The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
5 Years of Inclusive Growth
Agency: McCann XBC + McCann New York + McCann Central / London + McCann Poland + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: Penta Pencil
Points: 150.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Cultural Driver
Points: 90.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Best of Creative Effectiveness
Points: 90.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Sustainable Development Goals
Points: 90.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Music & Sound Craft
Points: 90.00
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York + Black Women for Wellness / Los Angeles
Client: Black Women for Wellness LA
Category: Fusion Pencil
Points: 90.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Fusion Pencil
Points: 90.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Interactive & Mobile Craft
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of IP & Product Design
Points: 90.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Radio & Audio-First
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Creative Use of Technology
Points: 90.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Best of Non-Profit
Points: 90.00
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global
Category: Brand Identity / Rebranding
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Typography / Typeface Design
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Innovation / New Ideas in Design
Points: 45.00
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Full Length Video / Single
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove
Category: Influencer Marketing / Use of Celebrity
Points: 45.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Community Building
Points: 45.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Current Event Response
Points: 45.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Digital & Online / Websites & Mobile
Points: 45.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Popular Culture Impact
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Multicultural Impact
Points: 45.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Creative Effectiveness / CSR
Points: 45.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Events / In-Person
Points: 45.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Experiential & Immersive for Good
Points: 45.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Experiential & Immersive for Good
Points: 45.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Brand Partnerships
Points: 45.00
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch
Category: Brand Partnerships
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Craft / Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Sound
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Experiential & Immersive
Points: 45.00
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Billboards & Transit / Series
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 45.00
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon
Category: Gaming for Good
Points: 45.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Public Relations
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Creative Use of Data
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 45.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Interactive & Mobile for Good
Points: 45.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Interactive & Mobile for Good
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Promotional / Digital Product
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Custom Content
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Radio & Audio for Good
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Radio & Audio
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Technology for Good
Points: 45.00
Client:
Mastercard
Title:
5 Years of Inclusive Growth
Category:
Penta Pencil
Award:
2024 Penta Pencil Penta Pencil
Points:
150.00
Client:
Microsoft
Title:
ADLaM
Category:
Best of Cultural Driver
Award:
2024 Cultural Driver Best of Discipline Pencil
Points:
90.00
Client:
Adidas
Title:
Runner 321
Category:
Best of Creative Effectiveness
Award:
2024 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Mastercard
Title:
Where To Settle
Category:
Sustainable Development Goals
Award:
2024 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Music & Sound Craft
Award:
2024 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Fusion Pencil
Award:
2024 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Fusion Pencil
Award:
2024 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Interactive & Mobile Craft
Award:
2024 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.00
Client:
Microsoft
Title:
ADLaM
Category:
Best of IP & Product Design
Award:
2024 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Radio & Audio-First
Award:
2024 Radio & Audio-First Best of Discipline Pencil
Points:
90.00
Client:
Microsoft
Title:
ADLaM
Category:
Best of Creative Use of Technology
Award:
2024 Creative Use of Technology Best of Discipline Pencil
Points:
90.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Best of Non-Profit
Award:
2024 Best of Non-Profit Best of Non-Profit Pencil
Points:
90.00
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Brand Identity / Rebranding
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Typography / Typeface Design
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Innovation / New Ideas in Design
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Full Length Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Adidas
Title:
Runner 321
Category:
Community Building
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Where To Settle
Category:
Current Event Response
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Where To Settle
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Adidas
Title:
Runner 321
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.00
Client:
Adidas
Title:
Runner 321
Category:
Creative Effectiveness / CSR
Award:
2024 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Where To Settle
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Adidas
Title:
Runner 321
Category:
Brand Partnerships
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Brand Partnerships
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Sound
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Experiential & Immersive
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Magnum
Title:
Find Your Summer
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Gaming for Good
Award:
2024 Gaming Gold Pencil
Points:
45.00
Client:
Adidas
Title:
Runner 321
Category:
Public Relations
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Utility
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Where To Settle
Category:
Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Promotional / Digital Product
Award:
2024 IP & Product Design Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Custom Content
Award:
2024 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Radio & Audio for Good
Award:
2024 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Radio & Audio
Award:
2024 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Technology for Good
Award:
2024 Creative Use of Technology Gold Pencil
Points:
45.00
